United States
Pharma Omnichannel consulting for US teams
We work with US affiliates of global pharma and with US biopharma companies on customer engagement, Medical Affairs Omnichannel, voice of customer and the operating model around them. Senior-led, delivered in US business hours, on site or remote.
Seven US engagements since 2023, for global pharma US affiliates and US biopharma.
- 25+years across pharma and commercial technology
- 10+global pharma and biopharma clients
- 20+consulting engagements delivered since 2023
- 6regions served across the US, Europe, the Gulf, North Africa, LATAM and Türkiye
- 3published books on pharma Omnichannel
What we hear from US teams
The challenges we are brought in to solve
Access to HCPs keeps narrowing
Fewer and shorter rep visits push more of the relationship into remote and digital channels that are rarely planned together with field activity.
Platforms ahead of the operating model
Enterprise CRM, marketing automation and data platforms are in place, while roles, governance and journeys around them lag behind.
Medical Affairs asked to demonstrate impact
Medical teams are asked to scale timely, balanced scientific exchange across MSLs, medical information and congresses, and to demonstrate its impact.
Investment cases that must survive review
New capabilities such as voice of customer or Next Best Action need an evidenced baseline before leadership funds them.
What we bring
How we help US teams
- Customer experience and voice of customer capability strategy, from evidenced baseline to a fundable roadmap
- Medical Affairs HCP journeys across MSL, medical information, digital and congress touch points, focused on scientific exchange
- Organization design for Omnichannel and digital teams, including roles, responsibilities and success KPIs
- Activation use cases, prioritized by impact and feasibility and sequenced into a roadmap
We work in US Eastern Time business hours for workshops and steering meetings, travel for on-site sessions, and partner with US agencies when a program needs a larger team. Proposals are priced in US dollars with milestone payments.
Selected work
Recent US engagements
Customer experience vision, strategy and organization design, followed by a year of advisory support to the CX leadership team.
Voice of customer capability strategy with a coded interview baseline, prioritized gaps and a crawl-walk-run roadmap.
HCP journeys across Medical Affairs touch points as the input to a Medical Omnichannel operating model.
Digital use cases for scientific exchange and medical education, prioritized and sequenced into a roadmap.
Resources
Free guides for your team
Omnichannel ROI readiness checklist
Twenty questions that show whether your organization is ready to answer the question leadership keeps asking about Omnichannel investment.
Get the checklist
Omnichannel measurement health check
Twenty questions that show whether your Omnichannel measures help leaders make decisions, or only describe activity.
Get the health check
Next Best Action platform question bank
Twenty questions to put to vendors, and to your own team, before choosing a Next Best Action or AI engagement platform.
Get the question bank
Global-to-local Omnichannel warning signs
Twenty signs that show whether a global Omnichannel framework is truly landing in your local markets.
Get the checklist
Medical Affairs HCP experience check
Twenty questions that show how HCPs experience scientific exchange with your Medical Affairs team, across MSL interactions, medical information, digital channels and congresses.
Get the checkQuestions
Working with OD Pharma Consulting in United States
Does OD Pharma Consulting work with US pharma companies?
Yes. OD Pharma Consulting has delivered seven engagements for US teams since 2023, for US affiliates of global pharma companies and for US biopharma companies, covering customer experience strategy, voice of customer, Medical Affairs Omnichannel journeys and organization design.
How do you work with US teams from outside the US?
Meetings and workshops run in US Eastern Time business hours, and on-site sessions are planned for kickoffs and key workshops. Much of the analysis, interview and design work runs remotely, which keeps engagements lean.
Can you work alongside our agency or consulting partner?
Yes. We regularly act as the pharma Omnichannel lead or workstream lead within programs run by US agencies and consultancies.
Other markets
Let's talk about your next planning cycle
Book a complimentary 45-minute working session. Bring the question that matters most to your team and leave with a recommended first step.
Last updated 31 October 2026