Services
Personas and customer engagement journeys
Build HCP personas and journeys once, calibrate them per market, and use them in planning.
The problem it solves
Each market or brand builds its own segmentation, content reaches HCPs regardless of how they prefer to engage, and journeys exist on slides rather than in plans.
What we deliver
- Persona architecture built from your own segmentation, CRM and planning data
- Market calibration with field input, and persona-to-content and channel mix guidance
- Customer engagement journeys mapped to touch points, content and owners
- Activation playbook, measurement hooks and a governance model for replication
The outcome
HCPs receive content in the format and channel they prefer, in every market.
- Typical outputs
- Persona cards, journey maps, content map, activation playbook
- Duration
- Six to eight weeks for a first market, about four weeks for each further market
- Best for
- Regional and local brand teams, Medical Affairs and Digital Omnichannel teams
- Commercial terms
- Fixed scope and price, milestone payments, method transfer included
Client work
Where this work was applied
Let's talk about your next planning cycle
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Last updated 31 October 2026