Free check · PDF
Medical Affairs HCP experience check
Twenty questions that show how HCPs experience scientific exchange with your Medical Affairs team, across MSL interactions, medical information, digital channels and congresses.
- 20questions
- 5areas
- 15minutes to complete
Written for Medical Affairs leaders, medical excellence teams, and Medical digital and Omnichannel leads.
Why it matters
One scientific relationship from the outside, many teams on the inside
An HCP may discuss new data with an MSL, submit a question to medical information, read a medical update and visit the medical booth at a congress within a few weeks. To the HCP, this is one scientific relationship with one company.
Internally, each of these touch points is usually run by a different Medical team, with its own systems, priorities and measures. Scientific exchange often breaks down where responsibility passes from one team to another.
This check helps Medical Affairs leaders see, in about fifteen minutes, how timely, consistent and connected scientific exchange is today from the HCP's side, and where to look first.
What is inside
The areas it covers
- 1Visibility4 questions
- 2Responsiveness4 questions
- 3Insight4 questions
- 4Coordination4 questions
- 5Demonstrating impact4 questions
Preview
A sample of the questions
- Can you see all the Medical Affairs interactions a given HCP had in the last quarter?
- Do Medical teams know when an HCP they support has interacted with another Medical touch point?
- Can you tell which HCPs are seeking more, or less, scientific information than before?
- Is the view of HCP interactions current enough to use in medical planning?
- Do HCP questions receive a consistent, accurate answer whichever Medical channel they use?
The full check includes every question with guidance, a simple way to read your answers, and next steps.
Personas and customer engagement journeys. Build HCP personas and journeys once, calibrate them per market, and use them in planning.
Let's talk about your next planning cycle
Book a complimentary 45-minute working session. Bring the question that matters most to your team and leave with a recommended first step.
Last updated 31 October 2026