Questions and answers about OD Pharma Consulting

OD Pharma Consulting is a pharma Omnichannel advisory firm. It links Omnichannel spend to business outcomes, designs HCP personas and customer engagement journeys, turns strategy into campaigns and editorial calendars, builds the capability teams need to run them, and prepares organizations for AI-enabled engagement and Next Best Action.

Marketing, Medical Affairs, Commercial Excellence, Customer Engagement and Digital Omnichannel teams in global, regional and local pharma and biopharma companies, as well as agencies and consultancies that need a pharma Omnichannel lead on their programs.

Yes. The United States and Europe are our main markets. Since 2023 we have delivered seven engagements for US teams, for US affiliates of global pharma and US biopharma companies, and multi-market programs for European headquarters and affiliates. We also work with teams in Saudi Arabia and the UAE.

Workshops and steering meetings run in the client's business hours, US Eastern Time or Central European Time. On-site sessions are planned for kickoffs and key workshops, and most analysis and design work runs remotely.

Engagements are priced in US dollars or euros, with fixed scope and milestone payments.

Our main markets are the United States and Europe, followed by Saudi Arabia and the UAE. The firm is registered in the RAKEZ Free Zone in the United Arab Emirates and works with clients on site and remotely. Delivery since 2023 also covers Latin America, North Africa and Türkiye, on site and remotely.

Most clients start with a complimentary 45-minute working session on their next planning cycle. From there the first engagement is bounded in time, scope and price, for example a one-day planning workshop, a six to eight week persona or journey build, or a twelve-week measurement or capability strategy.

Engagements are scoped to a fixed price for a defined set of deliverables, with payments tied to milestones. Ongoing execution advisory is priced as a light monthly cadence. A scoping call gives a price range within a few days.

Each engagement sets leading KPIs against the client's own baseline, such as activity in high-potential territories, HCPs reached by more than one channel, or visits with a planned follow-up. Business results such as share or sales follow over later cycles and are tracked through the same model.

The founder, Osman Daggezen, leads and delivers every engagement personally. Execution, technology and data partners join only where the scope needs them, under the same governance.

OD Pharma Consulting defines the engagement model, the data and signals, and the requirements, then works with execution and technology partners for platform configuration and content adaptation. The firm is independent of any single platform vendor.

Client names, brands and confidential figures are never published. Case studies on this site describe client type, region, objectives and the method used. Client leaders can act as references with their agreement.

A free ten-question self-check on this site that scores Omnichannel maturity across six dimensions and shows the two areas to address first. It is a short version of the full Omnichannel Maturity Assessment used in client work.

Engagements are delivered in English and Turkish. Multi-market programs are localized with the client's own trainers and market teams.