Case studies
An Omnichannel workshop paired with execution support
A cross-functional Omnichannel capability workshop combined with partner-run execution support for platform setup and content adaptation.
The challenge
For the business
Brand managers spent a large share of their month on platform setup instead of planning.
For HCPs
HCPs received one-off campaigns instead of orchestrated journeys.
What we delivered
- One-day cross-functional workshop on focus brands
- Editorial calendar the brand teams run, with weekly checkpoints
- Platform configuration and content adaptation by an execution partner
Outcomes and how they are tracked
Business outcome
Brand time moves from setup to planning
Leading KPIs tracked
- 30 to 50%less brand time on platform setup
- 50%+campaigns run from the calendar
Customer outcome
Orchestrated journeys replace one-off campaigns
Leading KPIs tracked
- 10 to 20%more HCPs in orchestrated journeys
- 20 to 30%fewer stand-alone campaigns
Leading KPIs are indicative targets agreed with each client against its own baseline. Business results follow over later cycles.
- Client
- Global pharma, local affiliate
- Where it fits
- Affiliates with a global Omnichannel stack where the gap is execution capacity.
- Service
- Omnichannel strategy to execution
More client work
Related cases
Facing a similar challenge?
A 45-minute working session is the simplest way to test whether a similar approach fits your team and planning cycle.
Last updated 31 October 2026