Case studies
Omnichannel planning logic per brand in one day
A one-day on-site workshop that gives each brand team one evidence-based Omnichannel planning logic and leaves the method with the client.
The challenge
For the business
Channel choices were made brand by brand, by judgement, outside a shared planning logic.
For HCPs
Messages did not match where each HCP stood in adopting the brand.
What we delivered
- Brand input packs and personas built live from the client's segmentation
- Brands placed on the adoption ladder, channels mapped per stage
- Output pack and editorial calendar follow-ups
Outcomes and how they are tracked
Business outcome
Brand plans built on one shared logic
Leading KPIs tracked
- Allbrands in scope on one logic
- 10 to 20%less planning cycle time
Customer outcome
Messages matched to each HCP's adoption stage
Leading KPIs tracked
- 50%+messages mapped to a stage
- 5 to 10%HCPs moving up a stage
Leading KPIs are indicative targets agreed with each client against its own baseline. Business results follow over later cycles.
- Client
- Local pharma manufacturer
- Where it fits
- Affiliates that want Omnichannel planning to start inside their own team, for launch and in-market brands.
- Service
- Omnichannel strategy to execution
More client work
Related cases
Facing a similar challenge?
A 45-minute working session is the simplest way to test whether a similar approach fits your team and planning cycle.
Last updated 31 October 2026