Case studies
Omnichannel strategy to execution across three business units
End-to-end Omnichannel strategy, campaigns and execution plans for three business units, with ongoing execution support alongside the brand, sales and medical teams.
The challenge
For the business
Each business unit planned channels separately, and integrated customer plans stalled before execution.
For HCPs
HCPs received disconnected messages from different teams and channels.
What we delivered
- Omnichannel strategy and campaign design per business unit
- Integrated execution plans with owners, cadence and KPIs
- Ongoing execution support with the cross-functional teams
Outcomes and how they are tracked
Business outcome
Integrated plans live as campaigns in each unit
Leading KPIs tracked
- 70%+planned campaigns launched on time
- 10 to 20%less plan-to-launch time
Customer outcome
Coordinated messages across field, remote and digital
Leading KPIs tracked
- 10 to 15%more HCPs reached by two or more channels
- 10 to 20 ptsmore visits with a planned follow-up
Leading KPIs are indicative targets agreed with each client against its own baseline. Business results follow over later cycles.
- Client
- Global pharma, local affiliate
- Where it fits
- Affiliates with several business units that need one Omnichannel way of working.
- Service
- Omnichannel strategy to execution
Facing a similar challenge?
A 45-minute working session is the simplest way to test whether a similar approach fits your team and planning cycle.
Last updated 31 October 2026