Case studies
Global pharma, multi-market programOmnichannel train-the-trainer program

An Omnichannel train-the-trainer program built to scale

A global Omnichannel capability-building package for the client's learning function, delivered locally by the client's own trainers.

The challenge

For the business

Global Omnichannel frameworks were rarely adopted at affiliate level.

For HCPs

HCP engagement practice varied widely from market to market.

What we delivered

  • Workshop masterkit and journey mapping training
  • Localization blueprint and market input checklist
  • Trainer readiness and rehearsal support

Outcomes and how they are tracked

Business outcome

Client trainers deliver independently

Leading KPIs tracked

  • Allpilot markets run by own trainers
  • 30 to 50%less external facilitation per market
Customer outcome

A consistent engagement practice across markets

Leading KPIs tracked

  • 50%+teams using journey maps in plans
  • 1shared journey template

Leading KPIs are indicative targets agreed with each client against its own baseline. Business results follow over later cycles.

Client
Global pharma, multi-market program
Where it fits
Global functions that need local adoption of a global Omnichannel framework.
Service
Omnichannel capability building
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Last updated 31 October 2026