A prioritized digital use case roadmap for Medical Affairs
Digital use cases for scientific exchange and medical education identified with a US biopharma Medical Affairs team, prioritized by value to HCPs and feasibility, and sequenced into a roadmap for the following year.
The challenge
Medical Affairs held a long list of digital ideas from several teams and no shared basis for deciding which to fund first.
HCPs met new scientific tools one at a time, each built for a single team, with no connection to the questions they had already raised.
What we delivered
- Use case inventory built with medical science liaison, medical information, medical education and digital leads
- Prioritization against value to HCPs, feasibility and compliance readiness, agreed with Medical leadership
- A sequenced one-year roadmap with owners, dependencies and the measures each use case will be reviewed against
Outcomes and how they are tracked
One Medical roadmap in place of competing lists
Leading KPIs tracked
- Allfunded use cases traced to an HCP need
- 1roadmap agreed by Medical leadership before the budget cycle
Scientific tools that build on what HCPs already asked
Leading KPIs tracked
- Firstuse cases live within two quarters
- Eachuse case reviewed against a scientific measure
Leading KPIs are indicative targets agreed with each client against its own baseline. Business results follow over later cycles.
- Client
- US biopharma
- Where it fits
- Medical Affairs teams with more digital ideas than capacity and a budget cycle approaching.
- Service
- Medical Affairs Omnichannel engagement
Facing a similar challenge?
A 45-minute working session is the simplest way to test whether a similar approach fits your team and planning cycle.
Last updated 9 November 2026